Go to Top

Increase Your B2B Sales With Effective Copywriting

"When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product." - David Ogilvy1

My name is Charles A. Pennison.

As a freelance copywriter, my job is to help you achieve your business goals with marketing strategies that:

Generate Sales
Increase Revenue
Increase Profitability
And help you be better than your competition

My copywriting skills help B2B businesses increase their leads conversions and sales by improving their websites, advertisements and white papers. My unique marketing abilities involves:

  • Blending the right mix of product features and customer benefits in promotional material
  • Combining a customer's business benefits and personal benefits to catch and hold their attention while reading promotional material
  • Creating benefit focused headlines using research based keywords and phrases
  • Creating a strong lead that works with the benefit focused headline
  • Stress a business's competitive differences
  • Back up promotional claims with specific facts
  • Create a motivating call-to-action
  • Help my client determine their product's Unique Selling Proposition (USP) a. k. a. the Unique Selling Point
  • Keep all promotional materiel prospect focused
  • Write B2B marketing material in a Business Conversational Style - writing in a friendly but professional style
  • Helping my business clients tell their product story

Working as a team, my B2B clients and I finds ways to increase lead conversions and sales through effective copywriting marketing strategies.

So, if you're a business marketer wanting lead or sales copy that will help increase your sales - just Click Here to get started today!


1 David Ogilvy (1983). Ogilvy On Advertising. Vintage Books